Really Launches Avalanche Subnet to Expand Reach of On-Chain Movies

Avalanche

Really, the leading Augmented Reality platform for theatrical movie experiences, has successfully distributed 250,000+ Proof-of-Attendance (POA) Fandimes, blockchain backed tokens that verify a moviegoer’s attendance of a specific movie, to 125,000+ unique collectors since its launch at the beginning of 2024. The milestone highlights an increasing demand for Web3-powered movie experiences.

In response to this growth, Really is deploying an Avalanche Subnet specifically designed to handle increased user activity and facilitate exceptional scalability and stability, ensuring optimal performance levels even during periods of high demand (for instance, during opening weekend showtimes for major blockbuster movies). This development marks a critical moment for the Proof-of-Attendance (POA) Fandime product, empowering the platform to deliver enhanced Web3 capabilities to its users.

How does the platform work? A user's total number of POA claims unlocks fan experiences like Collectible Tickets, exclusive face filters, and digital rewards that are uniquely delivered as Augmented Reality experiences. This summer, moviegoers will be able to unlock exclusive digital collectibles based on their POA Fandime, including genre specific achievements and access to discounts on purchasable collectibles.

"Web3 is rapidly evolving into a dynamic and interconnected ecosystem for the transfer and sharing of user-generated data," says Really CEO, James Andrew Felts. "Our new Avalanche Subnet is a pioneering solution in the market, enabling us to redefine how users manage and engage with their entertainment experiences."

Starting on May 1, movie enthusiasts who download the Really AR app will be able to claim POA Fandimes by attending movies at any cinema in the USA. When users submit a ticket purchase to Really, a 7-point AI validation system will verify the transaction and generate a record for the user in their account.

This first-to-market verification feature will initially be available in the USA, with plans for expansion to the Asia Pacific region and other territories late this summer.

The Really Subnet facilitates a groundbreaking approach for fans to manage and track their engagement with entertainment within a Web3 ecosystem. Studios, cinema companies, and brands can now connect with these customers directly, providing tailored offers and rewards without the need to exchange personal information.

For more info, please visit Really’s website.

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About Really

Founded by media entrepreneur James Andrew Felts in 2017, Really is an Augmented Reality and Hologram Media platform dedicated to blockbuster entertainment. The technology is powered by a proprietary SDK and CMS architecture that allows for highly functional, large scale AR content that can be released on a consistent schedule with immediate access to updates and changes. The platform reaches millions of Moviegoers monthly via partnerships with Studios and Cinema Chains around the world. Really has released over 500 AR activations for studio content and global brands like Regal Cinemas, Movie Walker, The Walt Disney Company, Warner Brothers, Tencent, 3M, M&M’s, Geico, and many more.

About Avalanche

Avalanche is a smart contracts platform that scales infinitely and regularly finalizes transactions in less than one second. Its novel consensus protocol, Subnet infrastructure, and HyperSDK toolkit enable Web3 developers to easily launch powerful, custom blockchain solutions. Build anything you want, any way you want, on the eco-friendly blockchain designed for Web3 devs.