Feature.io Uses Avalanche-Powered API to Bring Web3 to Any Streaming Platform or Media File

Avalanche

‍Feature.io, an entertainment studio aiming to evolve how we experience digital content, is building its patent-pending Smart Content™ on Avalanche. Smart Content can integrate into any streaming platform or media file, empowering brands and studios to add Web3 elements that make the consumption of content more active and rewarding. With Smart Content, every episode, scene, or song can gain new layers, helping link brands/studios and their audiences.

With Avalanche-powered Smart Content, a fan may earn special benefits or rewards for completing an episode or series, watching a live-streamed performance, or listening to a new single.

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What kind of rewards? Anything a brand, creator, or distributor can imagine, such as digital art, discounts on products featured in the content, exclusive early access, and event tickets. These rewards incentivize engagement with new content and aim to revitalize interest in older classic library content by giving fans new reasons to watch, listen, and engage.

Smart Content can also deeply enrich narrative-based content as a central component of the storytelling to create an entirely new genre of media, which Feature calls Next-Generation Storytelling™, where the interactions with the narrative can be as important as the story itself.

Feature has already integrated an early iteration of its Smart Content technology into the Netflix platform to power an interactive campaign for Love, Death + Robots’ third season. Production will begin shortly on Feature’s flagship project Lollipop Racing – a new interactive episodic series co-produced and written by The Fast and the Furious creator David Ayer.

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Further, Smart Content has the ability to improve the efficacy of marketing initiatives and provide earlier insights into audience behavior.

Feature was recently selected to be a part of Warner Bros. Discovery and Acme Innovation’s accelerator program Collider On The Lot, a shortlist of some of the best companies at the intersection of tech, media, and entertainment. Avalanche was the program’s exclusive sponsor.

“We’re incredibly excited to partner with Ava Labs as we pioneer Smart Content and provide audiences with novel ways to enjoy media,” says Feature’s Founder and CEO Steven Ilous. “Avalanche’s industry leading technology will play a crucial role in powering a new generation of connected experiences that allow us to reward audiences for engaging with the content they love.”

“Feature is leading a powerful shift in the media landscape, and we’re proud to be supporting their Smart Content technology with Avalanche’s blockchain infrastructure,” said John Nahas, SVP of Business Development at Ava Labs. “The ability to turn episodes, scenes, and songs into active experiences with blockchain-powered fan rewards could change entertainment — and onboard a fresh wave of eager content consumers into Web3.”

For more about Feature and its projects, visit Feature.io.

About Feature

Feature.io is reimagining the way audiences experience content in the digital age. By turning passive consumption into active participation, every episode, scene, or song becomes a conduit - authentically linking fans with creators, IP, brands, and studios. Our Smart Content technology encourages engagement, rewards interaction, and fosters fan loyalty. In this new era, we’re establishing the groundwork for Next-Generation Storytelling™, creating an evolved entertainment landscape where fans are no longer merely spectators — they're active participants shaping the content they love.

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About Avalanche

Avalanche is a smart contracts platform that scales infinitely and regularly finalizes transactions in less than one second. Its novel consensus protocol, Subnet infrastructure, and HyperSDK toolkit enable Web3 developers to easily launch powerful, custom blockchain solutions. Build anything you want, any way you want, on the eco-friendly blockchain designed for Web3 devs.

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